Ready Roomz

Internal Reference

Brand Guide

Ready Roomz visual identity, voice, and design standards.

Logo

Two logo variants are in use. Use the correct variant for each placement.

Logo A

Standard — navigation bar only

Ready Roomz standard logo — no taglineOn light background
Ready Roomz standard logo — no tagline, dark backgroundOn dark background
Logo B

Tagline — hero section & footer

Ready Roomz logo with tagline — light backgroundOn light background
Ready Roomz logo with tagline — dark backgroundOn dark background
Logo A (no tagline): navigation bar only  ·  Logo B (with tagline): hero section & footer  ·  Never stretch, recolor, or apply filters to either logo.

Color Palette

Always use semantic CSS variables in code. Never hardcode hex values.

Primary Blue

#4567a5

Buttons, links, nav text, category icons

Secondary Purple

#5345a5

Accents, hover states, secondary actions

Accent Gold

#ebad25

Hero tagline highlight, badge accents

Dark Navy

#1e3a6e

Hero band, pill label, deep backgrounds

Background Blue

#F5F9FF

Page background, section fills

Dark Overlay

#0f172a

Hero gradient overlay, dark text

Typography

Three typefaces cover all use cases across the site.

HeadingsPoppins · 600, 700

One-Stop Furniture & Housewares Source

Body & UIDM Sans · 400, 500

Everything your tenants need, shipped to your door.

Hero TaglinePlayfair Display · 400, 700

For Your Co-Living Rental Property

Brand Voice

Practical, approachable, and landlord-savvy. Plain language, clear pricing, warm without being salesy.

We are

  • Straightforward
  • Helpful
  • Knowledgeable about rentals
  • Warm without being salesy

We are not

  • Corporate or stiff
  • Pushy
  • Vague about pricing or specs

Sample Copy

Furnishing your rental made simple

Everything your tenants need — from bed frames to brooms — shipped straight to your door.

Tagline & Mission

Use these consistently across all marketing and communications.

Tagline

Furnishing your rental made simple

Mission

Make it easy for landlords and property managers to furnish rental units with everything tenants need — delivered fast, priced fairly, and built to last.